Logo on colored background

Ricardo Cuisine

BALDGORILLA (2012 — Art Direction / Digital Experience)

Person with iPad

HomepageDesigned to immediately establish the holiday theme while directing users toward seasonal content.

Context

Ricardo Cuisine is a Canadian culinary brand founded by chef and television personality Ricardo Larrivée. The project was a seasonal digital experience designed to bring Ricardo's holiday content, recipes, and brand personality together in a visually engaging web experience.

The Challenge

The challenge was to create a temporary holiday experience that felt distinctly Ricardo while introducing a more festive visual direction without losing the established brand identity.

My role

As Art Director, I was responsible for establishing the visual direction of the experience, collaborating with the design and development team, and ensuring consistency across layouts, imagery, typography, and interactive elements.

Person with iPad
Person with iPad
Person with iPad
Person with iPad

Ricardo Cuisine

BALDGORILLA (2012 — Art Direction / Digital Experience)

Context

Ricardo Cuisine is a Canadian culinary brand founded by chef and television personality Ricardo Larrivée. The project was a seasonal digital experience designed to bring Ricardo's holiday content, recipes, and brand personality together in a visually engaging web experience.

The Challenge

The challenge was to create a temporary holiday experience that felt distinctly Ricardo while introducing a more festive visual direction without losing the established brand identity.

My role

As Art Director, I was responsible for establishing the visual direction of the experience, collaborating with the design and development team, and ensuring consistency across layouts, imagery, typography, and interactive elements.

Person with iPad

HomepageDesigned to immediately establish the holiday theme while directing users toward seasonal content.

Person with iPad
Person with iPad
Person with iPad
Person with iPad