
Ricardo Cuisine
BALDGORILLA (2012 — Art Direction / Digital Experience)

HomepageDesigned to immediately establish the holiday theme while directing users toward seasonal content.
Context
Ricardo Cuisine is a Canadian culinary brand founded by chef and television personality Ricardo Larrivée. The project was a seasonal digital experience designed to bring Ricardo's holiday content, recipes, and brand personality together in a visually engaging web experience.
The Challenge
The challenge was to create a temporary holiday experience that felt distinctly Ricardo while introducing a more festive visual direction without losing the established brand identity.
My role
As Art Director, I was responsible for establishing the visual direction of the experience, collaborating with the design and development team, and ensuring consistency across layouts, imagery, typography, and interactive elements.



